Premium roping gear

Practice anywhere. Show up ready.

Packable practice equipment and hard-working accessories for team ropers, breakaway ropers, and the next generation coming up behind them.

Built around the runFrom trailer practice to jackpot day.
Heel & Horn hero

Coming out of the gate

A tabletop dummy made to travel.

Our founding promises

Gear earned through usefulness.

Heel & Horn is a new independent brand. We will build trust the same way a good run is built: one honest rep at a time.

  1. 01

    Roper-led product decisions

    Early runs stay small so feedback from local, youth, high school, and college ropers can shape what comes next.

  2. 02

    Straightforward materials and pricing

    Clear product details, honest availability, and pricing that respects both direct customers and independent dealers.

  3. 03

    Made for miles, dust, and daily reps

    Every piece must earn its space in the rope bag, trailer, or living quarters.

The opening lineup

Everything around the rope, considered.

Flagship · $179 MAP

The packable roping dummy.

A compact tabletop practice setup for hotel rooms, trailers, and living quarters—positioned between a basic sawhorse and a full-size sled.

  • Travel-friendly footprint
  • Youth model planned
  • Heeling attachment planned
View available gear

Carry and protect

Waxed canvas rope bags and hard cases.

Durable storage designed to keep ropes organized on the road, with leather details and practical construction.

Planned MAP: $109–$129

Keep the bag stocked

The small gear that works every run.

Horn wrap multipacks, three-packs of gloves, and a rope wax and care kit—useful consumables without the gimmicks.

Planned MAP: $16–$36

Get in the first loop

Build a better practice bag.

Explore the Heel & Horn lineup and find practical gear made for reps between ropings, miles between arenas, and every young hand learning the feel.